among mainstream dailies in the world, has consistently ranked among
the top 10 most popular health blogs on the Web – as measured by page
views and global reach. Yet the vast majority of the most popular
health blogs on the Web have no relationship to mainstream media:
They are, like diabetesmine.com, "start-ups," usually targeting
readers and their families who have been affected by chronic illness.
My research, published in the current issue of Electronic Healthcare,
shows empirically that the most popular health blogs on the Web, as
compared to newspapers: provide readers with more medically relevant
news information; offer readers more confidence that any reader-
submitted content will be subject to strong privacy protections;
offer readers more objective, and less partisan, medical content; and
are more frequently monitored for accuracy by subject matter
clinician experts.
More ...
http://myhealthinnovation.com/blog/archive/2009/01/blogs-are-better-
newspapers-consumer-health-news
