The new Health Strategy Innovation Cell ("Innovation Cell") focuses on low-cost, low-tech solutions to make the user experience in healthcare perfect. There are three legs of Innovation Cell activity that draw on social media tools:
(1) research that explores the World Wide Web to discover how patients want to experience amazing healthcare;
(2) simple "Web 2.0" user interfaces that collect constructive low-cost and low-tech ideas from the public, and that socialize the importance of showing gratitude to people who have made a difference to the care experience; and,
(3) engaging underrepresented groups in "unconferences" to brainstorm about low-tech, low-cost healthcare solutions. Based at Massey College at the University of Toronto, the Cell's vision and early research on the power of "health 2.0" have been cited in the Economist Magazine. Cell participants are "agile students of disruptive innovation."
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