That is where the Medikidz come into action!
The Medikidz are five energetic, larger-than-life superheroes on a mission to help young people understand illness and medical concepts. Chi, Pump, Skinderella, Axon and Gastro take children on a journey through Mediland - an outerspace planet shaped just like the human body - to explain the diagnosis, investigation, treatment and prevention of different medical conditions.
The Medikidz characters live on 'Mediland' - a living, moving planet shaped just like the human body. The children are taught about their own body by going on a personal tour through Mediland. Medikidz is designed specifically for young people: therefore we will speak their language, at their level. Think "Marvel meets Medicine" and you have the concept!
Credibility is the cornerstone to the Medikidz offering - professional medical writers and doctors write all the content, which is subsequently peer-reviewed by leading consultants in each respective field. Medikidz also gains the endorsement of established and well-regarded medical institutions, foundations and spokespeople. Medikidz has established a Medical Advisory Board, consistsing of dozens of the world's preeminent physicians, as well as a Youth Advisory Board, a group of young people aged 6-16 years old, affected by illness, whose voice and opinion help to shape the direction of Medikidz.
As well as the 25 current comic book titles on paediatric conditions (such as Epilepsy, Scoliosis, Leukaemia and Cystic Fibrosis) Medikidz have also produced titles relating to adult conditions, so that a parent/loved one, when faced with a diagnosis, has somewhere to turn to help them explain it to their children. Already published is "What's Up With Mum? Medikidz Explain Breast Cancer" and "What's Up With Dad? Medikidz Explain Melanoma" and next in this series will be, "What's Up With Grandpa? Medikidz Explain Alzheimer's Disease", with Colon Cancer, Parkinson's, Multiple Sclerosis and Schizophrenia to follow. Medikidz keep on getting approached all the time to write on new conditions - infact now there is a list of 300 to do! Medikidz also produce pamphlets and brochures explaining paediatrically-licensed medicines (increased understanding can lead to improved adherence) and hospitals investigations, such as "Medikidz Explain MRI Scan" or "Medikidz Explain Endoscopy".
