Americans have come to rely on their smartphones to help them do seemingly everything, like hailing a taxi and comparing prices of dog food.
But when it comes to buying prescription drugs, consumers still find the process maddeningly antiquated.
Now, a few entrepreneurs say they are aiming to fundamentally change the way people buy drugs, bringing the industry into the digital age by disclosing the lowest prices for generic prescriptions to allow comparison-shopping.
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http://www.nytimes.com/2016/02/10/business/taming-drug-prices-by-pulling-back-the-curtain-online.html?
