Those are some of the contrasts presented in a slideshow on Slate.com, which looks at the different ways Europeans and Americans talk, in public and private, about sex. Rachel Phelps (who works at Planned Parenthood in the United States) concludes that while American parents, advertisers and public-service announcements aim to scare teens, those in Europe are matter of fact and humorous.
By way of example, take a look at this American condom ad. "The idea is that sex is like a big industrial fire — dangerous, scary and bad," Phelps writes. "And having sex without a condom is like fighting a big industrial fire naked — very bad. But does that mean that having sex with a condom is like fighting a big industrial fire in a spacesuit? Not very appealing. Why would this image motivate teenagers to use condoms?"
More ...
http://parenting.blogs.nytimes.com/2010/11/05/a-different-kind-of-sex-talk-with-teens/?ref=magazine